A 'Dashboard' in web analytics is an interface that displays key data and metrics in a visually accessible and understandable format. Dashboards are essential for quickly conveying the status of various metrics and trends to help in decision-making.

Customizable dashboards enable users to focus on specific metrics that are most relevant to their goals, providing a quick overview of performance in real-time. They are instrumental in tracking KPIs, monitoring trends, and identifying areas needing attention or improvement.

Modern dashboards often offer real-time updates, allowing stakeholders to stay informed about critical metrics as they evolve. Dashboards play a pivotal role in enabling data-driven decision-making across organizations by making complex data more comprehensible and actionable.