Web Analytics Glossary
- Content & User Interaction
- Landing Page
- Exit Page
- Average Session Duration
- Average Time on Page
- Exit Rate
- Path Analysis
- Funnel Analysis
- Event
- User Flow
- Content Grouping
- Search & Keywords
- Search Query
- Keyword
- Long-Tail Keyword
- SERP (Search Engine Results Page)
- CTR (Click-Through Rate)
- CPC (Cost Per Click)
- Quality Score
- Testing & Optimization
- A/B Testing
- Multivariate Testing
- Split URL Testing
- Benchmarking
- Mobile Optimization
- Responsive Design
- Real-Time Analytics
- Fundamental Concepts & Metrics
- Web Analytics
- Hit
- Pageview
- Session/Visit
- Unique Visitors
- Bounce Rate
- Conversion Rate
- Goal
- Engagement
- KPI (Key Performance Indicator)
- ROI (Return on Investment)
- ROAS (Return on Ad Spend)
- Attribution & Conversion Path
- Attribution
- First-Click Attribution
- Last-Click Attribution
- Multichannel Funnel
- Assisted Conversions
- Direct Conversion Value
- Conversion Funnel
- Goal Flow
- Time Lag
- Advertising Metrics
- Impressions
- Ad Impression
- Ad Click
- Ad Position
- CPM (Cost Per Thousand Impressions)
- Remarketing
- Affiliate Marketing
- E-commerce Metrics
- E-commerce Tracking
- Average Order Value (AOV)
- Revenue per Visit (RPV)
- Cart Abandonment Rate
- Lifetime Value (LTV)
- Traffic Sources & Channels
- Referrer
- Direct Traffic
- Organic Traffic
- Paid Traffic
- Traffic Source
- Campaign
- Channel
- Source
- Users & Segmentation
- Segmentation
- User
- New User
- Returning User
- Cohort Analysis
- Retention
- Churn
- Frequency
- Recency
- Segment
- Advanced Features & Tools
- Cookies
- Tag
- Tag Management System
- Javascript
- API (Application Programming Interface)
- UTM Parameters
- Bots
- Bot Filtering
- Dashboard
- Filter
- Alerts
- Custom Report
- Content & User Interaction
- Landing Page
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3000, Melbourne, VIC
Australia
3000, Melbourne, VIC
Australia
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Tribalism Team
+61 1300 151 387
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+61 1300 151 387
Mon - Fri, 9:00-17:00