'Mobile Optimization' refers to the process of adjusting website content and design to ensure that it is accessible and displays effectively on mobile devices. With the increasing use of smartphones and tablets, mobile optimization is crucial for providing a good user experience.

This optimization includes designing websites that are responsive, load quickly, and are easy to navigate on smaller screens. It also involves ensuring that content is readable and accessible on mobile devices, improving engagement and performance on mobile search results.

Mobile optimization is not only about responsive design but also about tailoring the mobile user experience to meet the specific needs and preferences of mobile users. It plays a vital role in attracting and retaining mobile visitors, ultimately contributing to higher mobile conversion rates and overall web success.