'Ad Position' in digital advertising refers to the placement or order of an advertisement on a search engine results page (SERP) or on a webpage. This position can significantly affect the ad's visibility and the likelihood of receiving clicks.

A higher ad position generally leads to greater visibility and potentially higher click-through rates. The position is often determined by factors such as the ad's relevance, the quality score, and the bid amount in pay-per-click (PPC) advertising campaigns.

Advertisers strive to achieve optimal ad positions to maximize visibility and user engagement. This often involves not just increasing bids but also improving ad relevance and quality to achieve better positioning at a lower cost.