'Remarketing' in digital marketing is a tactic where businesses target ads to users who have previously visited their website. This strategy aims to re-engage users who showed interest in the brand or products but did not make a purchase or perform a desired action.

Remarketing campaigns are effective in increasing conversions as they target users who are already familiar with the brand. These campaigns often use personalized messaging based on the user’s previous interactions with the site to make the ads more relevant and engaging.

The success of remarketing lies in its ability to remind and persuade users to revisit the site and complete a purchase or interaction. It’s a powerful tool in the digital marketing arsenal for boosting conversions and customer loyalty.